Featurespace finds new Chief Communications and Marketing Officer in British Army Veteran

“Will’s exemplary leadership stems from a unique combination of military service, international communications and brand marketing experience, and business acumen. This makes him the right person to lead our communications and marketing team as we enter a new phase of growth; particularly into new and exciting global markets,” said Martina King, CEO of Featurespace. “Will brings experience of managing a brand in a rapidly growing, multinational tech company and his qualities of strategic thinking, planning rigour, cultural empathy and thoughtful, creative execution will prove critical in helping us reach more customers globally, and further Featurespace’s reputation as a technology leader and a force for good.”

Prior to Featurespace, Anderson served as Senior Vice President of Corporate Affairs and Brand at Careem, the Super App for the wider Middle East region. At Careem, Anderson was responsible for leading communications, government relations and launching a refreshed brand strategy following the company’s acquisition by Uber. He was also a partner at Brunswick Group, the global strategic communications advisory firm, where he worked for eight years.

“Featurespace is on a mission to create a safe and secure environment for the digital economy; one that is free from scams, fraud and money laundering,” said Anderson. “Not only is our unique machine learning technology a world leader, Featurespace has a powerful culture and a team of experts that truly cares about customers. I’m excited about our rapid growth and the impact of our technology – it’s great to be part of the team.”

At Featurespace, Anderson is part of the executive team. Reporting to the CEO, Martina King, he will lead a growing team of communications and marketing experts across EMEA, the Americas and APAC.

Anderson earned a Master of Business Administration from Cranfield University, England and was made an MBE in the 2007 Queen’s New Years Honours List for exemplary leadership during military service.

Concurrent with Anderson joining Featurespace are the company’s recent notable successes, which include being honored with a Queen’s Award for Enterprise: International Trade and recognized by The Card & Payments Awards with NatWest for the Best Security and Anti-Fraud Development category.